The Real Coke, the Real Story The Real Coke, the Real Story
| TITLE | : | The Real Coke, the Real Story |
| AUTHOR | : | |
| RATING | : | 4.89 (922 Votes) |
| ASIN | : | 0140104089 |
| FORMAT TYPE | : | Mass Market Paperback |
| NUMBER of PAGES | : | 256 Pages |
| PUBLISH DATE | : | 1987-12-01 |
| GENRE | : |
The Real Coke, the Real Story
Editorial : From Publishers Weekly Atlanta business journalist Oliver here tackles a terrific story and tells it splendidly. In the 1970s, Coca-Cola,the secret-formula soft drink dating back to the 1890swas a worldwide bestseller leading the field two to one, its flavor and signature known everywhere. The Georgia-based company's complacent management, however, presently was rocked by a massive advertising and marketing challenge from its only near rival, Pepsi-Cola. Hand-picked by retiring management patriarch Robert Woodruff, Chairman Roberto Goizueta and a new top echelon set out to liven up the companywith executives who took risks, made profitable acquisitions (Columbia Pictures), developed new products (Cherry Coke), and who created sprightlier dividend action. Overlooked was Coke's special status as something even more American than Mom and Apple Pie. The big push led to the big changea new Co
The way this book starts out is your first clue: "10097 32533". Athletics. great. And yet on simple questions, her voice is silent. This book helped me understand what kind of situations bring the anxiety on me and guides me on how to try to control it. People like this need to be a victim in order to have identity. They're all fast-paced, with interesting dilemmas and plots, and I enjoyed the world the author built (urban fantasy is still relatively new to me). I am very satisfied with all the information that this book has.. nice book. As others reviewers have already said, this is a self-help book which " addresses the depth and complexity of human psychology in astonishingly clear, graspable language which the everyday reader will relate to. Parker has exhaustively researched the somewhat enigmatic Al Simmons and manages to portray a clear picture of the man and his times. Imagine Ki
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